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Wednesday, October 01, 2003

is it sad that they remind me of my sister? 

I saw a Flava (is that the correct singular?) in Evil Corporate Wal-Mart the other day and had to grip a shelf to keep from falling over laughing.

This is how they're marketing these things: "Flava, according to Hip Hoptionary: The Dictionary of Hip Hop Terminology by Alonzo Westbrook, means personal flavor or style. With the introduction of Flavas (pronounced FLAY-vuhz), the first reality-based fashion doll brand that celebrates today's teen culture through authentic style, attitude and values Mattel has created a hot hip-hop themed line that allows girls to express their own personal flava."

Does Westbrook know his powers are being used for evil? Also, it's good to have boy dolls that enable girls to express their own personal flava, I guess. How sad is it that they have to explain how to pronounce the name of their new product? The whole thing just smacks of badness. Mattel—coopting one "highly popular trend" at a time until we have CONQUERED THE WORLD!!! Mwahaha.

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